Common Cardinal Branding
Branding Print
Branding for Atlanta-based pop rock band, Common Cardinal
01 | Identity
The design direction needed to represent the band DNA–pop music meets old school theater.
Logo
Explorations include theater-inspired, retro typography.
An abstracted bird nods to the word ‘Cardinal’, and the curvature is mimicked in the A letterform.
Branding
Abstracted bird icon theater-inspired color palette with rich, warm tones
02 | Album Art
The art needed to set the tone for the music experience, capturing both emotion and identity in a single image.
Dancing with you
This very 70’s, disco-dancy song had a lot of energy and inspired movement — taking listeners on a dancing journey
Tattoo
This song, groovy yet emotional, was represented through a black & white photograph with warm, brand-inspired color and typography
