Splenda PR Design

Branding Merchandise

Elevating exclusive brand merchandise for a new social media-driven campaign

01 | The inspiration

Inspired by playful, feel-good designs, the sweatshirt needed to capture a positive and uplifting vibe.

02 | The Exploration

Typography and layout explorations created before adding brand color and decorative elements.

03 | Seeing it IRL

Seeing the design come to life on sweatshirts and shared across social media platforms