Splenda PR Design
Branding Merchandise
Elevating exclusive brand merchandise for a new social media-driven campaign
01 | The inspiration
Inspired by playful, feel-good designs, the sweatshirt needed to capture a positive and uplifting vibe.
02 | The Exploration
Typography and layout explorations created before adding brand color and decorative elements.
03 | Seeing it IRL
Seeing the design come to life on sweatshirts and shared across social media platforms